PRIVACY POLICY

Our commitment to your privacy

Vary Fashion ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website or purchase our timeless garments. Please read it carefully. We treat your data with the same care we apply to our hand‑finished tailoring.

1. Information we collect

We may collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products, when you participate in activities on the website, or otherwise when you contact us.

1.1 Personal data you provide

The personal information we collect may include some or all of the following: name, email address, mailing address, phone number, billing and payment information (processed securely via our payment partners), garment measurements, and purchase history.

1.2 Information automatically collected

When you visit our website, we may automatically collect certain information about your device and usage, including IP address, browser type, operating system, referring URLs, and pages viewed. We use this to improve your browsing experience — much like a tailor taking notes for a better fit.

2. How we use your information

We use the information we collect in the following ways:

• To process transactions: Your information helps us fulfil orders, arrange shipping, and provide receipts.
• To manage your account: We may use your data to create and manage your online account (if you choose to register).
• To communicate with you: We may send you order updates, respond to inquiries, and — if you opt in — share stories about new collections or heritage fabrics.
• To improve our website: We continuously analyse usage to ensure our site reflects the elegance and ease of a classic store.
• To tailor your experience: With your consent, we may recommend garments suited to your previous purchases (much like a personal shopper).

3. Sharing your information

We may share your information with trusted third parties who assist us in operating our website, conducting our business, or serving you — always under strict confidentiality agreements. These include:

• Payment processors (e.g. Stripe, PayPal) for secure transaction handling.
• Shipping carriers (e.g. Royal Mail, DHL) to deliver your garments.
• IT service providers who host and maintain our website.
• Marketing platforms (only with your explicit consent).

We may also disclose your information if required by law or to protect the rights and safety of Vary Fashion, our customers, or others.

4. Your rights & choices

Depending on your location, you may have certain rights regarding your personal information, such as:

• Access: You can request a copy of the personal data we hold about you.
• Correction: You can ask us to correct inaccurate or incomplete information.
• Deletion: You can request that we delete your personal data, subject to certain legal obligations (e.g. transaction records must be retained for tax purposes).
• Opt-out: You may unsubscribe from marketing communications at any time by clicking the link in our emails or contacting us.

To exercise any of these rights, please contact us using the details below.

5. Data security

We have implemented appropriate technical and organisational measures to protect your personal information against accidental loss, unauthorised access, alteration, or disclosure. All payment data is encrypted via SSL and processed through PCI‑compliant gateways. However, no internet transmission is ever 100% secure — so while we strive to protect your information, we cannot guarantee absolute security.

6. Retention of data

We retain your personal information only as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting, or reporting requirements. For tax purposes, we keep transaction records for six years. After that, your data is securely deleted or anonymised.

7. Cookies and similar technologies

Our website uses cookies to enhance your experience. Cookies are small text files placed on your device. They help us remember your preferences, understand how you use the site, and show you relevant content. You can set your browser to refuse cookies, but this may limit some functionality. By continuing to use our site, you consent to our use of cookies in accordance with this policy.

8. Third-party links

Our website may contain links to external sites (e.g. heritage fabric mills, style blogs). We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before providing any information.

9. Children's privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with data, please contact us so we can delete it.

10. Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices or for legal reasons. The updated version will be indicated by an "Last updated" date and will be effective as soon as it is accessible. We encourage you to review this page periodically.

Contact us

If you have questions about this privacy policy or wish to exercise your rights, please contact our Data Protection representative: