OUR STORY
Six decades of quiet excellence
Vary Fashion was born in 1962 in a modest storefront on Jermyn Street, London. From the beginning, our philosophy was simple: make garments that men and women would keep for a lifetime. No seasonal gimmicks, no logos – just impeccable cut, natural fibres, and hand-finishing where it counts.
Over the years we’ve dressed poets, professors, and those who simply appreciate the comfort of a well‑worn tweed. We still cut many of our jackets by hand, and our shirtmakers train for no less than five years before they touch a needle to our Sea Island cotton.
Heritage & milestones
Founding
Arthur Davenport opens the first atelier on Jermyn Street. The shop becomes known for its cavalry twill trousers and hand‑rolled silk ties.
Scottish mills
We begin our exclusive partnership with a family‑run mill in the Scottish Borders, source of our iconic Harris Tweed and Donegal wool.
New home
Expansion to a larger Savile Row workshop, while keeping the original Jermyn Street shop as a shrine to classic style.
Made to be mended, not discarded
Every jacket from our workshop features a hand‑padded collar, working cuffs, and horn buttons that will outlast the garment itself. Our trousers are cut with extra seam allowance – so they can be let out as waistlines change over the decades.
We believe in the beauty of repair. That’s why we offer free reweaving and re‑lining for any piece bought from us, no matter its age.
“The devil is in the details – but so is durability.”
Our tailors still use 100‑year‑old finishing irons and beeswax thread. It’s slower, but you can feel the difference.
The people behind the cloth
Eleanor Shaw
38 years at the bench. Eleanor still drafts every new pattern by hand.
Miles Henderson
Third‑generation tailor. Trained in Naples and London.
James Whitmore
Travels to Biella, Yorkshire and Japan to source our limited fabrics.